Vitty's Blog

What's up guys!   April fools is one of the most underrated holidays in my opinion. I used to love it when I was younger because I would prank ALL my buddies and family members. Its not until I got older that I realized that it is a huge marketing opportunity. Some companies believe it's not good because they are 'tricking' their clients and customers. However a UK study shows that over 85% of consumers believe humor is the best way to have a 'real' connection with the brand. Nearly 70% of people actually enjoyed the playful marketing campaigns. So with this said, what companies took advantage of this very handy opportunity????? First off, condoms; "Durex is inviting couples to unleash the heat with a special new flavour:"Spice things up and experience the taste of the fish skin condom with mala hot pot flavour. Packed with handpicked ingredients for your tasteful experience. Let ’em pleasure your mouth..." it insists on its Facebook page....

What's up guys!   This is my SECOND Game of Thrones post, I do love the show, but I just find it an extremely interesting topic. I just recently learned with the upcoming final season of Game of Thrones coming up, companies are using and exploiting the Game of Thrones brand image. However, I am assuming that Game of Thrones is getting a cut or share of money from these companies. The reason I named this blog as an 'exploitation' is because brands are using another brand as a catalyst to elevate their own brand. I understand that by paying them money it makes it okay but by doing this it's as if you're saying your product isn't marketable enough. I trust that my two examples (two separate articles) Oreo and Mountain Dew, are both great brands and have great products. But the question I am asking is, was it necessary. One view point is that these cool, hip companies partnered with this cool, hip brand and TV show in Game of Thrones to get media attention. Its i...