Salesforce Smart Brief Post - 2/14/2019

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What's up guys! 

Im out here another week doing this again, as usual. So, today's topic, the Super Bowl and the results from the ads. The tallies are in and the winner is BUD LIGHT!!!!!
"Salesforce employed Einstein Vision to track social sentiment for brands during the Super Bowl, and its research finds that Bud Light was the most talked-about brand during the big game, with 22,500 mentions."

Bud light did an amazing job collaborating with HBO's 'Game of Thrones'. These made their outreach much larger, the moment the audience heard the theme song in the ad they would make their link and that is very powerful. 

 Bud light really hit it out of the park in this Super Bowl. They have this amazing mid-evil theme to all their ads and these ads hadn't ever made a media 'SPLASH'. They finally paired their normal not so special ad and found a very powerful piece of content in Game of Thrones. It's so simple yet so good and the effect it must've had on it's audience and sales must been amazing. Great job and shoutout to them!!!!

Peace Out! 
-Vitty


Link: https://www.adweek.com/digital/these-were-the-most-popular-super-bowl-brands-on-social-media/  










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