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Showing posts from April, 2019

National Parks Smart Brief Post - 04/26/2019

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What's up guys!   Hope you guys are doing well this week!!! Remember always make sure top check may twitter for any updates on my blog. Appreciate everyone who comes to my blog and I hope you enjoy it! This week was earth day & what was great about earth day was that the entire world gets a moment to realize how lucky we truly are. The National Park foundation and service created an ad to show how special national parks really are. They did so by comparing it to real life and how it is an easy getaway for those who need it.  They used the extremely effective technique of humor. They emphasized daily frustrating situations that would trigger people. They reminded that, at a national park, those issues are the last of their worries. They managed to do it in a effective way because of how they executed the ad. It was the storyline they came up with. They used timing well and they integrated the storylines together to build up momentum and create suspense. The link is below an

Pinterest Workplace Smart Brief Post - 04/11/2019

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What's up guys!   Hope you guys are doing well! This week I am talking about workplace culture. Different companies have completely different cultures. Google compared to JP Morgan are two completely different workplaces. Where and how you work definitely has a correlation with productivity and chemistry. It is important for every company to try and nail this so that they can be as efficient and successful as possible. "Pinterest wanted to create a warm, positive workplace different from the confrontational environment common at technology companies. But former employees call the culture passive-aggressive and say it likely has contributed to slow growth, missteps in product development and high employee turnover." The turnover issue could be over bearing but every company has this issue to some  extent. However, I would imagine a warm technological workplace would be nice to work in, it is strange that Pinterest is the way it is. Having work a little in my life ther

Culture Smart Brief Post - 04/03/2019

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What's up guys!   Hope you guys are doing well! Many companies like diversity and being cultural because of PR and CSR. For those of you who don't know (for you that know this isn't for you) PR means public relations and CSR means corporate social responsibility. Both these terms are very important for companies because it's how people and their stakeholder view them. More importantly they care how consumers and customers see them because at the end of the day they are the ones that are giving the company their money. In order to give someone your money they have to like them to an extent and being diverse and cultural helps with that image. Nowadays we see more  and more campaigns around awareness for diversity and inclusion especially at this time of the year – with February being Black History Month and March being Women's History Month. However, some of these campaign are subtle and others are more direct and potent. But as long as companies keep in touch wit