T-Mobile Smart Brief Post - 2/7/2019


What's up guys! 

Starting my second blog of the year and Super Bowl weekend just happened. Being an AD major, I look forward more to the ADs than the game itself. This week Im looking at one of the most successful ADs from the Super Bowl. The T-Mobile Social-First Strategy was very simple yet extremely effective.

I found this topic through an article from SmartBriefs.com. They had some interesting insights. The article mentioned that they kept it simple with the message. Are you with us? You should be. T-Mobile has always had a reputation for a strong & stable brand image. This AD demonstrates their consistency. The article also hints on how their CEO John Legere plays 'an integral part' in the companies brand image.

I believe that T-Mobile is continuously having a subtle but effective effect on the advertising industry. This year's Super Bowl proves that between telephone carriers they are at the top when it comes to advertising. I feel that they will keep it up, shoutout to T-Mobile! 


Peace Out! 
-Vitty


Link: https://www.mediapost.com/publications/article/331532/t-mobiles-uncarrier-social-first-super-bowl-strat.html



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