April Fools Smart Brief Post - 4/1/2019

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What's up guys! 

April fools is one of the most underrated holidays in my opinion. I used to love it when I was younger because I would prank ALL my buddies and family members. Its not until I got older that I realized that it is a huge marketing opportunity. Some companies believe it's not good because they are 'tricking' their clients and customers. However a UK study shows that over 85% of consumers believe humor is the best way to have a 'real' connection with the brand. Nearly 70% of people actually enjoyed the playful marketing campaigns. So with this said, what companies took advantage of this very handy opportunity?????

First off, condoms; "Durex is inviting couples to unleash the heat with a special new flavour:"Spice things up and experience the taste of the fish skin condom with mala hot pot flavour. Packed with handpicked ingredients for your tasteful experience. Let ’em pleasure your mouth..." it insists on its Facebook page." This is interesting to me because I am curious to know how many people actually believed this. Next up, Tinder. Many tinder users suffer with people saying they are taller than they actually are; "Recognising that height is a valuable currency in the world of online dating, Tinder has trolled users by announcing plans to introduce a ‘height verification badge’. “Simply input your true, accurate height with a screenshot of you standing next to any commercial building. We’ll do some state-of-the-art verifying and you’ll receive your badge directly on your profile,” it teases." So this was cool because many girls must have thought that there problem was solved when it wasn't. Anyway HAPPY April fools, and I won't prank you guys this year!!


Peace Out! 
-Vitty


Link: https://www.thedrum.com/news/2019/04/01/april-fools-day-pranks-tinder-honda-amazon-more


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