The Comic Life Project

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Game of Thrones Exploitation Smart Brief Post - 3/21/2019

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What's up guys!   This is my SECOND Game of Thrones post, I do love the show, but I just find it an extremely interesting topic. I just recently learned with the upcoming final season of Game of Thrones coming up, companies are using and exploiting the Game of Thrones brand image. However, I am assuming that Game of Thrones is getting a cut or share of money from these companies. The reason I named this blog as an 'exploitation' is because brands are using another brand as a catalyst to elevate their own brand. I understand that by paying them money it makes it okay but by doing this it's as if you're saying your product isn't marketable enough. I trust that my two examples (two separate articles) Oreo and Mountain Dew, are both great brands and have great products. But the question I am asking is, was it necessary. One view point is that these cool, hip companies partnered with this cool, hip brand and TV show in Game of Thrones to get media attention. Its i
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T-Mobile Smart Brief Post - 2/7/2019

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What's up guys!   Starting my second blog of the year and Super Bowl weekend just happened. Being an AD major, I look forward more to the ADs than the game itself. This week Im looking at one of the most successful ADs from the Super Bowl. The T-Mobile Social-First Strategy was very simple yet extremely effective. I found this topic through an article from SmartBriefs.com. They had some interesting insights. The article mentioned that they kept it simple with the message.   Are you with us? You should be. T-Mobile has always had a reputation for a strong & stable brand image. This AD  demonstrates their consistency. The article also hints on how their CEO John Legere plays 'an integral part' in the companies brand image . I believe that T-Mobile is continuously having a subtle but effective effect on the advertising industry. This year's Super Bowl proves that between telephone carriers they are at the top when it comes to advertising. I feel that they will k
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Culture Smart Brief Post - 04/03/2019

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What's up guys!   Hope you guys are doing well! Many companies like diversity and being cultural because of PR and CSR. For those of you who don't know (for you that know this isn't for you) PR means public relations and CSR means corporate social responsibility. Both these terms are very important for companies because it's how people and their stakeholder view them. More importantly they care how consumers and customers see them because at the end of the day they are the ones that are giving the company their money. In order to give someone your money they have to like them to an extent and being diverse and cultural helps with that image. Nowadays we see more  and more campaigns around awareness for diversity and inclusion especially at this time of the year – with February being Black History Month and March being Women's History Month. However, some of these campaign are subtle and others are more direct and potent. But as long as companies keep in touch wit
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